North Street Clothing
North Street Clothing
North Street Clothing
Client
North Street Clothing
Timeline
2024
Scope
Identity
Outcome
A hand-drawn mark that also works as an Instagram AR filter
North Street Clothing
North Street Clothing
North Street Clothing
A sustainable fashion brand from Leeds, UK wanted a new identity to reflect not only their link to the city but also elements of sustainability and Y2K aesthetics.
Starting life as a hand drawn sketch to give the type unique and organic forms, the logo mark was digitised and refined, fine tuning letter spacing and stroke widths to increase legibility across a range of platforms and sizes. Small decorative Y2K elements provide motion and flair to the mark, while helping to balance the identity’s multiple influences.
With the fashion industry in mind, the mark was given an extra dimension. Converted to 3D and built in Meta Spark, it forms an augmented reality experience when an Instagram camera is pointed at it, animating a metallic version of the logo, so customers could post about their North Street Clothing products.
A sustainable fashion brand from Leeds, UK wanted a new identity to reflect not only their link to the city but also elements of sustainability and Y2K aesthetics.
Starting life as a hand drawn sketch to give the type unique and organic forms, the logo mark was digitised and refined, fine tuning letter spacing and stroke widths to increase legibility across a range of platforms and sizes. Small decorative Y2K elements provide motion and flair to the mark, while helping to balance the identity’s multiple influences.
With the fashion industry in mind, the mark was given an extra dimension. Converted to 3D and built in Meta Spark, it forms an augmented reality experience when an Instagram camera is pointed at it, animating a metallic version of the logo, so customers could post about their North Street Clothing products.
A sustainable fashion brand from Leeds, UK wanted a new identity to reflect not only their link to the city but also elements of sustainability and Y2K aesthetics.
Starting life as a hand drawn sketch to give the type unique and organic forms, the logo mark was digitised and refined, fine tuning letter spacing and stroke widths to increase legibility across a range of platforms and sizes. Small decorative Y2K elements provide motion and flair to the mark, while helping to balance the identity’s multiple influences.
With the fashion industry in mind, the mark was given an extra dimension. Converted to 3D and built in Meta Spark, it forms an augmented reality experience when an Instagram camera is pointed at it, animating a metallic version of the logo, so customers could post about their North Street Clothing products.
