Stripping HorizonScan’s cluttered old mark down to the one line worth keeping, then building the product’s first website.
Outcome
First website for a product bringing in close to £1m a year
I carried Fera’s rebrand from Only’s first sessions onto the web, print, signage and the daily work of a 600-person organisation. The same system now runs through HorizonScan and Certified by Fera.
Outcome
1,000+ legacy pages cut to about 200
Brand and website for a self-initiated design studio: a mark built from one ratio, a component library built twice, and the Framer site that runs on it.
Outcome
One library: 14 components and 91 variables, in Figma and in code
A cycling club started in 1953 by riders who left the Clarion. I rebuilt its star from the negative space of the old badge, then built the kit, posters and type around it.
Outcome
Club kit cut from the 1953 badge, raced from elite crits to cyclocross
Fera’s 2025 Annual Impact Report, designed so a minister and a microbiologist would both actually read it.
Outcome
41 pages, seven sections, one system next year’s edition reuses
A community magazine for Burnley that I designed, built in Webflow and handed over to the people who write it.
Outcome
Handed to around 20 local writers, still publishing in 2026
Smaller projects, newest first
Certified by Fera
A certification mark, label system and lookup portal that lets a shopper check a jar of stingless bee honey's lab results from the shelf.
Jobs in Cycling
A job board for the bike trade, designed, built and run solo, with a nightly pipeline that finds roles on employers' own careers pages.
MagNorth
Identity and CMS-driven platform for MagNorth, a digital publication covering creative life in the North of England.
North Street Clothing
A sustainable fashion brand from Leeds, UK wanted a new identity to reflect not only their link to the city but also elements of sustainability and Y2K aesthetics.
Appleby Fair
One week in June, a Cumbrian market town of three thousand people takes in tens of thousands more. Most years it gets reported as a problem.
On Creativ-ity Journal
Extras
Info
Brand and digital designer at Fera Science, a 600-person science organisation just outside York, looking after the brand, the print, the website and the stands we take to shows. Before that, I ran my own design practice, mostly brand and web work for publishers, clubs and community projects, after starting out at Poliform North in Harrogate in 2019.
Based in Ilkley. Usually on a bike, taking photos or making music at the weekend.
I work with AI agents plugged straight into my tools through MCP, the protocol that lets an agent operate software rather than just talk about it: Framer, Figma, Photoshop, After Effects and the CMS. The agent does the production inside the software while I direct it and check the work, which is how one designer ships brand, web, print and motion at the pace of a small team.
Connected through MCP
Framer, Figma, Adobe, Webflow, Sanity, Airtable
Built with it
This site’s AI chat, a CMS page-writing skill, a self-filling job board
Rule
Every output checked by a person before it ships
Outcome
A Fera web page went from about a day of writing to about an hour
Selected clients
Fera Science, MagNorth, Burnley Council, Huddersfield Star Wheelers, North Street Clothing
Disciplines
Brand systems, websites, print, signage, motion, photography
Dan Tweddle, Strategy Director, Only
