Fera is a 600-person science business backed by Defra and Bridgepoint, and it had a different look for every sector. As its sole designer I worked on the rebrand from the first sessions, carried it onto the website, print and signage, and built the tools that keep it consistent.
Outcome
1,000+ pages cut to about 200; a new page in an hour, not a day
HorizonScan is Fera's food safety intelligence platform, a SaaS product bringing in over £1m a year. I stripped its cluttered mark down to the one line worth keeping, then built the new website and launch film.
Outcome
Rebrand, microsite and launch film for a £1m-a-year product
Huddersfield Star Wheelers has raced since 1953, when its riders left the Clarion. I rebuilt its star from the negative space of the old badge, then built the kit, posters and type around it.
Outcome
Club kit cut from the 1953 badge, raced from elite crits to cyclocross
A certification platform that takes Fera's lab testing onto the shelf: a mark, labels and a lookup portal, so a shopper in Japan can check a jar of stingless bee honey's lab results on their phone.
Outcome
Lab results for a jar of honey, one scan from the shelf
A community journalism site for Burnley Council and Burnley Words Fest. I designed it, built it in Webflow and ran the workshops, then handed it to around 20 local writers who are still publishing.
Outcome
Handed to around 20 local writers, still publishing in 2026
A job board for the bike trade that I designed and built solo. Every night a pipeline finds paid roles on employers' own careers pages, so it fills itself, and I check the queue before anything goes live.
Outcome
Paid roles only, found every night on employers’ own careers pages
More projects
Organic Structured
Brand and website for a self-initiated design studio: a mark built from one ratio, a component library built twice, and the Framer site that runs on it.
North Street Clothing
A hand-drawn identity for a sustainable clothing brand from Leeds, taken from pencil sketches to a mark that also works as an Instagram AR effect.
Appleby Fair
One week in June, a Cumbrian market town of three thousand people takes in tens of thousands more. Most years it gets reported as a problem.
Fera Annual Impact Report
Fera’s 2025 Annual Impact Report, designed so a minister and a microbiologist would both actually read it.
MagNorth
Identity and a CMS-driven site for MagNorth, a digital publication about creative life in the North of England.
On Creativ-ity Journal
A hundred-page magazine on creativity, originality and inspiration.
Extras
Info
Brand and digital designer at Fera, a 600-person science organisation just outside York, looking after the brand, the print, the website and the stands we take to shows. Before that, I ran my own design practice, mostly brand and web work for publishers, clubs and community projects, after starting out at Poliform North in Harrogate in 2019.
Right now I’m working with AI agents plugged straight into my tools through MCP, the protocol that lets an agent operate software rather than just talk about it: Framer, Figma, Photoshop, After Effects, CMS platforms - even Microsoft Office (can finally design a PowerPoint in InDesign!). I make the design calls; the agent does the production inside the software, and I check everything it makes. That’s how one designer ships brand, web, print and motion at the pace of a small team.
Based in Ilkley. Usually on a bike, taking photos or making music at the weekend!
Previous clients
MagNorth, Burnley Council, Huddersfield Star Wheelers, North Street Clothing
Disciplines
Brand systems, websites, print, signage, motion, photography
Connected through MCP
Framer, Figma, Adobe, Office, Webflow, Sanity, Airtable
Built with AI
This site’s AI chat, a CMS page-writing skill, a self-filling job board
Rule
Every output checked by a person before it ships
Experience
Fera Science, sole in-house designer, 2025 to now · Own design practice, 2022–25 · Poliform North, Harrogate, 2019 · CV on request
Education
BA (Hons) Graphic Design, Leeds Beckett University · Webflow Partner · Sanity Content Operator
Dan Tweddle, Strategy Director, Only
