For The Cost of Living Divide: North vs. London, I designed an A3 poster breaking down a decade of economic disparities between northern England and London. Using Python and Matplotlib, I created five SVG graphs—line, bar, area, pie, and stacked bar—plus a scatter plot. These visualisations, based on data from ONS ASHE, UK HPI, and CPIH, highlight trends in wages, housing costs, inflation, rent distribution, and a composite cost of living index. The scatter plot adds another layer, showing how these factors intersect over time.

To tie it all together, I developed the visual identity, a logo with a split horizon - blue for the North’s perhaps cooler economic climate, red for London’s explosive growth. A consistent color palette and typography reinforce this, while a structured two-column grid integrates visuals with written analysis, making the data clearer and more engaging.

It was also a chance for me to do some editorial-style writing, building on my background in journalism. The project brings together data analysis, Python visualisation, and design - showing how I turn raw numbers into compelling, accessible visuals.

For Harrogate Lawn and Garden, I designed and built a fully responsive website in Webflow, integrating SimplyBook to handle client appointments. The site lets customers book services, manage accounts, get SMS reminders, and make secure payments through Stripe. I also set up Google Analytics to track performance and improve the user experience.

Beyond the website, I created a full visual identity, including a logo that reflects reliability and expertise. I carried this branding through to a promotional flyer with a clear, engaging call to action to drive inquiries.

This project wasn’t just about design—I handled everything from concept to execution, making sure all systems worked smoothly together. It’s a great example of how I deliver end-to-end solutions that look good, work well, and help businesses run more efficiently.

A sustainable fashion brand from Leeds, UK wanted a new identity to reflect not only their link to the city but also elements of sustainability and Y2K aesthetics.

Starting life as a hand drawn sketch to provide unique and organic forms to the type, I digitised and refined the logo mark, fine tuning letter spacing and stroke widths to increase legibility across a range of platforms and sizes.

Small decorative Y2K elements provide motion and flair to the mark whilst helping to balance the identity's multiple influences.

With the fashion industry in mind, Gabe wanted to give the mark an extra dimension. Converted to 3D, the logo forms an augmented reality experience when Instagram is pointed at it, animating a metallic version of the logo - with the idea that customers could post about their new North Street Clothing products, perfect for driving social media traffic in an interesting and contemporary way.

Featuring work by fellow final year Graphic Design students Gabe Petch and Nicole Guimãres, On Creativ-ity was an opportunity to not only explore more experimental, diverging aesthetics and processes, but also to critically explore and evaluate each of their own interpretations of creativity, originality and inspiration, in a world where technological and societal shifts force us to ever rethink design's position and role in culture.

At over 100 pages, On Creativ-ity takes the form of a magazine, featuring interviews conducted on and by each student, alongside three personal projects, ranging from mark-making to collage, all photographed or scanned for use in an editorial context. Finally, On Creativ-ity features a set of quotes chosen by each student, highlighting other creatives and thinkers who have also interrogated the idea of ‘creativity.'

Rather than create a more obvious promotional work, I wanted to work on a project which could exist in its own right, living more as an art piece than as a typical advertising poster.

Featuring two collages made up entirley from offcuts and test prints from my final year of study, each collage was scanned and reproduced across different formats, such as A3 posters, and A5/A6 cards. Which beyond featuring my contact details, also allow a recipient to hold onto a high quality art print, giving enduring meaning to the work - and by extension: Gabe Petch Creative.

I also experiemented with augmented reality, an example of which can be seen here

The Horse Fair is one of the largest of its kind in Europe, drawing in thousands of members of the Gypsy and Traveller community.

Able to trace its history for centuries, the event has drawn controversy in recent years amidst growing sentiment against Travellers, the Coronavirus Lockdown and most recently the ‘Police, Crime, Sentencing and Courts Bill’, which was enacted in April of 2022, giving the police more powers to evict Travellers from sites they deem ‘unauthorised’ as well as making it easier to confiscate their property.

Capturing this event and community as they are now is vital, because an already maligned minority now face even greater limits to their freedoms.

In 2021, OpenAI CEO Sam Altman wrote an article discussing what he predicts to be the massive economic and societal changes due to AI along with what we need to do to avoid disaster.

I wrote a foreword investigating Sam Altman and his claims, alongside how he sits within the US economic and political spheres.

Bound in Saunders Waterford 100% cotton paper, I wanted to maintian the Saunders Waterford watermark and embossed logo, so worked hard to crop the paper accordinly for print.

As A.I. development is continued, more and more will the individuals behind the technology be responsible for how it is employed. Will a focus on profits and the bottom line override any larger force for good?

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Hidden behind complex legal language, legislation such as the ‘Bill of Rights Bill’, ‘Public Order Bill’, ‘Police, Crime, Sentencing and Courts Act’, ‘Nationality and Borders Act’, ‘Retained EU Law Bill’ and the ‘Elections Act’, seeks vast changes to the rights and freedoms of UK citizens and those who may be seeking sanctuary from persecution overseas.

Letters for a Brighter Future seeks to highlight potential threats to UK rights and freedoms though ‘translation’ of these documents into language which is easier to read and understand. Simultaneously, Letters for a Brighter Future uses a postal campaign to directly appeal to MPs to reject these pieces of legislation and any potential future threats to UK rights and freedoms.

Using 3 colour, high visibility stock, alongside typesetting which referencesparliamentary documents, Letters for a Brighter Future hopes to protect therights and freedoms of the UK, starting at the top.

Printed using acetate negatives, cyanotype and the sun’s rays, this publication is made from the very substance it discusses, bringing with it any of the flaws and imperfections which come from the nature of the chemical reaction. Making use of historical images with a link to the dye’s history, this publication highlights the beauty and complexity of this chemical process and the cultural significance of Prussian Blue dye.