A brand only exists when it lands somewhere real. For Fera, that moment came in 2025 and 2026 across a series of high-profile events that put the new identity in front of ministers, MPs, senior industry figures, and Fera's own scientific community for the first time. Designing for those environments — where the audience includes Rothschild representatives, government ministers, and agri-food industry leadership — means the work carries institutional weight the moment it leaves the studio.

As sole in-house designer I was responsible for all event materials across three major activations, from initial concept through to print-ready production.

Fera Live 2026

Fera's annual all-organisation conference brought together colleagues, partners, customers, and external guests for a full day of presentations, panel discussions, lab tours, and poster sessions at the York campus — followed by an evening networking event. The brand had to work across every surface: stage backdrops, wayfinding, printed programmes, lanyards, wristbands, and exhibition materials throughout the site. This was one of the first large-scale deployments of the new Fera identity in a physical environment, and the first time many staff encountered the rebrand in person.

Fera Innovation Day — London

Held in London, Fera Innovation Day brought together key figures across government and the agri-food industry for a day of policy and science discussion. The room included senior ministers, MPs, and senior industry representatives. Exhibition stand panels — a modular system with interchangeable service-led layouts covering areas including Science for Government, Animal Health Monitoring, Natural Capital, and Emerging Risks — were designed to function both as individual statements and as a coherent branded environment. Every panel was designed to Fera's brand system, balancing authority with accessibility for a politically and commercially literate audience.

House of Commons & Elizabeth Rooms

Two separate events held at the Houses of Parliament placed the Fera brand in one of the most formally scrutinised environments in British public life. The guest lists included ministers, MPs, Rothschild representatives, and senior figures across science and government. Print materials, display graphics, and supporting collateral were produced for both events — designed to hold their own in a context where institutional credibility is assumed and anything less is noticed.

What this required

Event design at this level is logistics as much as it is design. Specifications arrive late, print deadlines are fixed, and the margin for error in a room full of ministers is zero. Managing the production pipeline — supplier coordination, proofing, delivery schedules — alongside the creative work was as much part of the job as the design itself.