Over one hundred years of West Yorkshire cycling history, reimagined for the next.

Over one hundred years of West Yorkshire cycling history, reimagined for the next.

How do you build a brand and design a jersey for crit racers and weekend warriors, Olympians and first-timers, style obsessives and club stalwarts, teenagers and grandparents - all at once?

How do you build a brand and design a jersey for crit racers and weekend warriors, Olympians and first-timers, style obsessives and club stalwarts, teenagers and grandparents - all at once?

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Client

The Huddersfield Star Wheelers

Role

Identity and club kit; with the club committee

Timeline

Dec 2022–Dec 2023